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David Attenborough's Hold the World VR
Talesmith and Dream Reality Interactive came together in association with Factory 42 in a world-first interactive virtual reality experience. Users will have hands-on access to rare objects inside the Natural History Museum, while a three-dimensional hologram of Sir David offers his unique insight on each specimen.
Natural History VR
Sky VR & Oculus

In Hold the World, Sir David and the Natural History Museum are brought together using a combination of interactive video game technology and TV documentary. For the first time ever, Sir David is transformed into a hologram and guides participants to virtually ‘handle’ ancient fossils and specimens, using his passion for the natural world to bring the objects to life.

The cutting-edge, game-style technology allows users to hold up, peer inside, tilt and look more closely at the objects, which include fossils, bones and skulls from the museum’s world-famous collection.

Hold the World represents the first time these technologies have been combined in this way. Bringing together the best from TV and computer games will offer people the opportunity to explore one of the world’s top cultural institutions in the company of the world’s leading natural history broadcaster.

"I have enjoyed helping people to discover more about the natural world, and Hold The World offers people a unique opportunity: to examine rare objects, some millions of years old, up close. It represents an extraordinary new step in how people can explore and experience nature, all from the comfort of their own homes and I am delighted to be able to help users uncover some of the treasures the Natural History Museum has to offer in a thrilling new way." Sir David Attenborough

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Behind the scenes
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  • Sir David was filmed in a cutting edge 'volcap' studio at Microsoft's HQ in Seattle
  • He was filmed with 138 cameras in the round and turned into a hologram
  • Photogrammetry was used to capture three rooms at the Natural History Museum where users can meet Sir David
  • Users can manipulate and animate virtual objects from the museum and play with scale and time

Produced by Factory 42 in association with Talesmith and Dream Reality Interactive

Experience a virtual Sir David one-to-one